Audi S5 Avant – Interior design

The new interior design: technology meets comfort
The design of the new Audi A5 interior is based on four characteristic features. Firstly, the
interior is designed to be human-centric, i.e., consistently geared toward the needs of its users.
The second special feature is the Digital Stage, a digital stage clearly aligned in front of the
driver and front passenger in the form of the Audi MMI displays. With its Material Driven
Design, the new Audi A5 meets the demand for a generous sense of space with a high level of
comfort. The interior’s clear structure and logical operation also provide an overview in all
situations and form the fourth feature: Visual Clarity.

Human Centric
The clear structure of the new interior balances technology, aesthetics, and sustainability. The
deliberate placement of elements in the foreground or background creates a three-dimensional
spatial architecture individually tailored to the occupants in terms of design and ergonomics and
conveys a generous sense of space.
Digital Stage
The digital stage with the Audi MMI panoramic display and the optional MMI passenger display
shape the interior. The clearly positioned displays are perfectly integrated into the interior. The
slim, free-standing Audi MMI panoramic display features a curved design and OLED technology.
While the curved shape of the display ensures optimum accessibility of the touch area, the
design of the outer contour creates a strong allusion to the typical Audi single frame.
The panoramic display emphasizes the driver orientation of the dashboard and provides a
sharpened cockpit feeling, giving the driver a perfect overview. Special ambient lighting sets the
digital stage for the driver and makes the curved display appear to float.
Below, the black panel architecture extends from the driver's side to the passenger side,
creating space for the optional MMI passenger display. Active Privacy Mode allows the
infotainment to be used while driving without visually distracting the driver. At the same time, it
offers the option of supporting the driver with navigation tasks, for example. In the base version,
a black high-gloss panel is installed here.
Material Driven Design
As a contrast and to balance the digital and technical areas, the new Audi A5* interior features
the Softwrap. It runs from door to door across the entire dashboard width and visually stretches
the interior horizontally. Together with the fabric panels in the door and the armrests, this
creates a homely ambiance. The philosophy of Material Driven Design offers the potential to
customize the interior according to your own ideas. The colors and high-quality materials of the
interior can also be found in the seats in addition to the Softwrap.

07/2024